Growth
Crave Cookies against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crave Cookies's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 79 |
C
Crave Cookies
|
-17.0% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Crave Cookies locations across 17 US states.
Customer overlap
Who shops at Crave Cookies
Tracked chains Crave Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Wawa Gas Station
94
H
Heritage's
79
Heritage's
79
C
Cinder Bar
57
W
Wine Warehouse
51
Wine Warehouse
51
D
Dick's Market
48
V
Verchio's Produce & Deli
46
More trends