Growth
Crave Cookies against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crave Cookies's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
| 37 |
C
Crave Cookies
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Crave Cookies locations across 15 US states.
Customer overlap
Who shops at Crave Cookies
Tracked chains Crave Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Wawa Gas Station
99
H
Heritage's
89
Heritage's
89
W
Walk-In Clinic in Meijer
73
M
Moraine Valley Church
69
Moraine Valley Church
69
C
Cinder Bar
68
D
Dick's Market
55
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