Growth
China Town against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China Town's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
| 23 | C China Town | -1.0% |
Share of tracked category spend, indexed
Store footprint
Store map
52 tracked China Town locations across 26 US states and DC.
Tracked stores by state
- South Carolina 8
- Florida 7
- Michigan 4
- Alabama 3
- North Carolina 3
- Connecticut 2
- Indiana 2
- New York 2
- Tennessee 2
- Virginia 2
- Arkansas 1
- California 1
- Colorado 1
- District of Columbia 1
- Georgia 1
- Illinois 1
- Kansas 1
- Massachusetts 1
- Maryland 1
- Maine 1
- Minnesota 1
- Missouri 1
- Ohio 1
- Texas 1
- Utah 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at China Town
Tracked chains China Town customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pioneer Electric Cooperative
100
Pioneer Electric Cooperative
100
C
Central Alabama Electric Cooperative
59
Central Alabama Electric Cooperative
59
E
Eutawville IGA
58
S
Super Foods
56
Z
Z-Tec
50
T
The Tavern at Your Nexton Harris Teeter
45
The Tavern at Your Nexton Harris Teeter
45
S
Santee IGA
36
S
Sterling Oil Co
35
C
Charleston NWS Commissary
31
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