Growth
China Town against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China Town's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked China Town locations across 15 US states and DC.
Customer overlap
Who shops at China Town
Tracked chains China Town customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pioneer Electric Cooperative
100
Pioneer Electric Cooperative
100
F
Fast Store
89
S
South Alabama RAs
82
C
Central Alabama Electric Cooperative
66
Central Alabama Electric Cooperative
66
E
Eutawville IGA
56
S
Santee IGA
55
P
Pediatric Dentistry of Greenville
53
T
Troy Utilities Department
51
T
The Tavern at Your Nexton Harris Teeter
43
The Tavern at Your Nexton Harris Teeter
43
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