Growth
Baker's Dozen Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baker's Dozen Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Baker's Dozen Donuts locations across 7 US states.
Tracked stores by state
- Texas 6
- California 5
- North Carolina 2
- Arizona 1
- Indiana 1
- Missouri 1
- Nevada 1
Customer overlap
Who shops at Baker's Dozen Donuts
Tracked chains Baker's Dozen Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Caddo Mills Food and Fuel
100
T
Twilight Coffee Co
63
L
Lowes Foods Fuel
60
Lowes Foods Fuel
60
C
Coronado Veterinary Hospital
51
E
Ed Morse Chrysler Dodge Jeep Ram Sierra Vista
50
Q
Quick Check Bullets
50
E
Ed Morse Chevrolet GMC Sierra Vista
41
D
Dos Bro's Taco Shop
40
G
Ginger's Auto Title Service
38
V
Vinny's New York Pizza
36
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