Trends · data through September 2026

Discount Grocers in California

Iceflower tracks 796 stores from 16 discount grocers in California. Cost Less Food Company grew fastest over the last year, ahead of Grocery Outlet and Prime Time Nutrition.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
796
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount grocers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cost Less Food Company and Grocery Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cost Less Food Company - +7.1%
2 G Grocery Outlet logo Grocery Outlet - +5.2%
3 P Prime Time Nutrition - +4.7%
4 S Smart & Final logo Smart & Final - +0.9%
5 F Food 4 Less logo Food 4 Less - -0.3%
6 S SAV•MOR Foods - -0.5%
7 W WinCo logo WinCo - -0.6%
8 A ALDI logo ALDI - -0.6%
9 F Foods Co logo Foods Co - -3.3%
10 F FoodMaxx logo FoodMaxx - -6.0%
11 M More For Less - -24.0%
  • WinCo
  • Smart & Final
  • Food 4 Less
  • Grocery Outlet
  • ALDI
  • FoodMaxx
  • Foods Co
  • Other tracked chains

Store footprint

Store map

796 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • WinCo (40)
  • Smart & Final (248)
  • Food 4 Less (89)
  • Grocery Outlet (204)
  • ALDI (105)
  • FoodMaxx (54)
  • Foods Co (19)
  • Other tracked chains

Top tracked chains by store count

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