Trends · data through September 2026

Food & Drink trends in Burton upon Trent

Iceflower tracks 210 stores from 181 food & drink chains in Burton upon Trent. Birds Bakery grew fastest over the last year, ahead of Greggs and McDonald's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
181
Tracked stores
210
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Birds Bakery and Greggs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Birds Bakery logo Birds Bakery - +11.8%
2 G Greggs logo Greggs - -4.8%
3 M McDonald's logo McDonald's - -9.6%
4 D Domino's Pizza logo Domino's Pizza - -11.3%
5 S Subway logo Subway - -36.0%
  • Bars, Pubs & Breweries
  • Seafood & Cajun
  • Bakeries, Donuts & Desserts
  • Cafes & Bakery-Cafes
  • Other restaurants
  • Other fast food
  • Casual Dining
  • Other categories

Store footprint

Store map

210 tracked store locations in Burton upon Trent, colored by category.

  • Bars, Pubs & Breweries (101)
  • Seafood & Cajun (15)
  • Bakeries, Donuts & Desserts (14)
  • Cafes & Bakery-Cafes (10)
  • Other restaurants (10)
  • Other fast food (8)
  • Casual Dining (7)
  • Other categories

Top tracked chains by store count

More trends

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