Growth
Dragon City against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dragon City's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Dragon City locations across 14 US states.
Customer overlap
Who shops at Dragon City
Tracked chains Dragon City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Granby Cycles
100
C
City of Fulton
90
F
Fulton City Hall
83
M
Mama Gina's
74
M
Mimi's Drive-In
64
U
Universal Step
61
Universal Step
61
E
Emeterio's Pizzeria
52
S
Stevens Auto Store
47
B
Burke's Home Center
45
F
Fulton
44
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