Growth
The Melting Pot against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Melting Pot's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
| 63 |
T
The Melting Pot
|
-13.5% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked The Melting Pot locations across 24 US states.
Tracked stores by state
- Florida 9
- Virginia 6
- Pennsylvania 5
- Texas 5
- Colorado 4
- North Carolina 4
- Ohio 4
- Georgia 3
- Maryland 3
- South Carolina 3
- Michigan 2
- Missouri 2
- Tennessee 2
- California 1
- Delaware 1
- Idaho 1
- Illinois 1
- Indiana 1
- Kentucky 1
- New Jersey 1
- Oregon 1
- Utah 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at The Melting Pot
Tracked chains The Melting Pot customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walt Disney World
62
Walt Disney World
62
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