Trends · data through September 2026

Grocery & Convenience trends in Fresno, CA

Iceflower tracks 424 stores from 351 grocery & convenience chains in Fresno, CA. Vallarta Supermarkets grew fastest over the last year, ahead of Grocery Outlet and Sprouts Farmers Market.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
351
Tracked stores
424
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Vallarta Supermarkets and Grocery Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Vallarta Supermarkets logo Vallarta Supermarkets - +19.2%
2 G Grocery Outlet logo Grocery Outlet ▲2 +16.2%
3 S Sprouts Farmers Market logo Sprouts Farmers Market - +10.9%
4 T Trader Joe's logo Trader Joe's - +3.4%
5 C Costco logo Costco - +2.0%
6 S Smart & Final logo Smart & Final - -1.6%
7 W WinCo logo WinCo - -3.3%
8 V Vons logo Vons ▲1 -3.8%
9 F FoodMaxx logo FoodMaxx - -9.4%
10 F Food 4 Less logo Food 4 Less ▼1 -11.1%
11 S Save Mart logo Save Mart ▼1 -11.9%
12 F Foods Co logo Foods Co ▼1 -18.4%

Store footprint

Store map

424 tracked store locations in Fresno, CA, colored by category.

Top tracked chains by store count

  • 1 S Save Mart logo Save Mart 18
  • 2 S Smart & Final logo Smart & Final 8
  • 3 G Grocery Outlet logo Grocery Outlet 6
  • 4 V Vons logo Vons 5
  • 5 S State Foods Supermarket 5
  • 6 V Vallarta Supermarkets logo Vallarta Supermarkets 5
  • 7 F FoodMaxx logo FoodMaxx 5
  • 8 C Costco logo Costco 4
  • 9 F Foods Co logo Foods Co 3
  • 10 F Food 4 Less logo Food 4 Less 3
  • 11 S Sprouts Farmers Market logo Sprouts Farmers Market 3
  • 12 T Trader Joe's logo Trader Joe's 3
  • 13 W WinCo logo WinCo 3
  • 14 F Fast N Esy 2
  • 15 B BevMo! logo BevMo! 2
  • 16 S Shop-N-Go 2
  • 17 M MGA Liquor 2
  • 18 T Town & Country Market 2
  • 19 F FreshCo Food Center 2
  • 20 J Johnny Quik 2
  • 21 E El Toro Loco Supermarkets 2
  • 22 S S & K Mini Mart 2
  • 23 U United Market 2
  • 24 C Carniceria 2
  • 25 R R-N Market 2
  • 26 A ALDI logo ALDI 2
  • 27 V Valley Food Super Center 2
  • 28 C Coarsegold Market 1
  • 29 L La Esperanza Food Center 1
  • 30 K Kohinoor Indian Bazaar 1
  • 31 K Kings Liquor & Wine 1
  • 32 S Sunny Market 1
  • 33 R Redwave Liquor 1
  • 34 Y Yosemite Market 1
  • 35 K Kerman U Save Liquors 1
  • 36 T Tivy Valley Market 1
  • 37 C City Wide Market 1
  • 38 Q Quality Liquor 1
  • 39 S State Foods Parlier 1
  • 40 J Jerky Jerky 1
  • 41 U U-Save Market 1
  • 42 E El Toro Loco Selma 1
  • 43 C Central Liquor 1
  • 44 T Tarpey Wine & Spirits 1
  • 45 Q Quick Food Store 1
  • 46 1 1 Stop Shop 1
  • 47 V Valley Food 1
  • 48 N New India Sweets & Spices 1
  • 49 S Shield's Mini Market 1
  • 50 L Liquor King 1

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