Growth
Santa Fe against its category
The biggest tracked US Hispanic supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Santa Fe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Vallarta Supermarkets
|
+9.1% |
| 2 |
N
Northgate Gonzalez Markets
|
+6.8% |
| 3 |
C
Cardenas Markets
|
-4.9% |
| 4 |
R
Rancho Markets
|
-3.5% |
| 5 |
E
El Super
|
-4.3% |
| 6 |
F
Fiesta Mart
|
-2.8% |
| 7 |
B
Bravo Supermarkets
|
+3.2% |
| 8 |
S
Superior Grocers
|
-1.4% |
| 9 |
C
Compare Foods
|
-10.9% |
| 10 |
P
Presidente Supermarket
|
-8.8% |
| 88 | S Santa Fe | +1.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Santa Fe locations across 6 US states.
Tracked stores by state
- New York 3
- California 2
- New Mexico 2
- Florida 1
- Massachusetts 1
- Tennessee 1
Customer overlap
Who shops at Santa Fe
Tracked chains Santa Fe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Nambe Falls Travel Center
100
E
El Parasol
84
El Parasol
84
A
Avanyu Travel Plaza
84
P
Plaza Cafe South
82
F
Fusion Tacos
79
F
Fusion Tacos Pojoaque Kicks
79
P
Pojoaque Supermarket
77
F
Fast and Real Burritos
75
E
EVO Entertainment Santa Fe
56
D
Dreamcatcher 10
55
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