Trends · data through September 2026

Mexican Fast Food & Fast Casual in Richmond, VA

Iceflower tracks 66 stores from 9 Mexican fast food & fast casual chains in Richmond, VA. Qdoba grew fastest over the last year, ahead of Chipotle Mexican Grill and Moe's Southwest Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
66
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Qdoba and Chipotle Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Q Qdoba logo Qdoba - +7.7%
2 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +6.6%
3 M Moe's Southwest Grill logo Moe's Southwest Grill - +4.8%
4 T Taco Bell logo Taco Bell - -4.5%
5 T Torchy's Tacos logo Torchy's Tacos - -21.1%
  • Chipotle Mexican Grill
  • Taco Bell
  • Qdoba
  • Moe's Southwest Grill
  • Torchy's Tacos
  • Rusty Taco
  • Taco Bar
  • Other tracked chains

Store footprint

Store map

66 tracked store locations in Richmond, VA. The 7 largest tracked chains are highlighted.

  • Chipotle Mexican Grill (25)
  • Taco Bell (21)
  • Qdoba (9)
  • Moe's Southwest Grill (3)
  • Torchy's Tacos (3)
  • Rusty Taco (2)
  • Taco Bar (1)
  • Other tracked chains

Top tracked chains by store count

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