Growth ranking
Fastest-growing tracked breakfast restaurants chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. IHOP and First Watch sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
I
IHOP
|
- | -1.3% |
| 2 |
F
First Watch
|
- | -17.2% |
- IHOP
- Waffle House
- First Watch
- Brickhouse Diner
- Not Another Pancake House
- Liam's Deaner Brunch Bistro
- Terrie's Breakfast & Lunch
- Other tracked chains
Store footprint
Store map
48 tracked store locations in Virginia Beach-Chesapeake-Norfolk, VA-NC. The 7 largest tracked chains are highlighted.
- IHOP (15)
- Waffle House (18)
- First Watch (6)
- Brickhouse Diner (1)
- Not Another Pancake House (1)
- Liam's Deaner Brunch Bistro (1)
- Terrie's Breakfast & Lunch (1)
- Other tracked chains
Top tracked chains by store count
-
1
W
Waffle House 18
-
2
I
IHOP 15
-
3
F
First Watch 6
- 4 B Brickhouse Diner 1
- 5 N Not Another Pancake House 1
- 6 L Liam's Deaner Brunch Bistro 1
- 7 T Terrie's Breakfast & Lunch 1
- 8 G Gloucester Pancake House 1
- 9 S Scrambled 1
- 10 W Waffles & Co 1
- 11 G Granby Waffle Shop at Slover 1
- 12 C Colonial Pancake House 1
More trends