Trends · data through September 2026

Underwear & Socks in New York

Iceflower tracks 99 stores from 29 underwear & socks in New York. Victoria's Secret grew fastest over the last year, ahead of Jockey and Soma Intimates.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
29
Tracked stores
99
Consumer panel
130M+

Growth ranking

Fastest-growing tracked underwear & socks

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Victoria's Secret and Jockey sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Victoria's Secret logo Victoria's Secret - +1.0%
2 J Jockey logo Jockey - -15.7%
3 S Soma Intimates logo Soma Intimates - -21.0%
4 H Hanesbrands logo Hanesbrands - -98.3%
  • Victoria's Secret
  • Intimissimi
  • Soma Intimates
  • La Vie en Rose
  • Maison Close
  • Calzedonia
  • Jockey
  • Other tracked chains

Store footprint

Store map

99 tracked store locations in New York. The 7 largest tracked chains are highlighted.

  • Victoria's Secret (56)
  • Intimissimi (1)
  • Soma Intimates (7)
  • La Vie en Rose (2)
  • Maison Close (1)
  • Calzedonia (2)
  • Jockey (4)
  • Other tracked chains

Top tracked chains by store count

  • 1 V Victoria's Secret logo Victoria's Secret 56
  • 2 S Soma Intimates logo Soma Intimates 7
  • 3 H Hanesbrands logo Hanesbrands 4
  • 4 J Jockey logo Jockey 4
  • 5 C Calzedonia logo Calzedonia 2
  • 6 L La Vie en Rose 2
  • 7 J Journelle logo Journelle 2
  • 8 I Intimissimi logo Intimissimi 1
  • 9 D Diva Lingerie 1
  • 10 M Morgan Lane 1
  • 11 T Tikki's Adult Boutique 1
  • 12 E Empire Exotics 1
  • 13 L London Boutique 1
  • 14 K Kimberly's Intimate Apparel 1
  • 15 T The Great Eros 1
  • 16 B Bonne Nuit 1
  • 17 L Laina Jane 1
  • 18 B Blum's 1
  • 19 I Iris Lingerie 1
  • 20 E Every Body Bras & Intimates 1
  • 21 G Gena Lisa Lingerie 1
  • 22 C Catskill Area Hospice Thrift & Boutique 1
  • 23 S Suzette Lingerie 1
  • 24 R Rainbow Station 1
  • 25 E Eberjey logo Eberjey 1
  • 26 R Romantic Depot Manhattan 1
  • 27 O Only Hearts 1
  • 28 C Chic Underneath 1
  • 29 M Maison Close logo Maison Close 1

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