Growth
The Hill against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Hill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
| 160 | T The Hill | +2.6% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked The Hill locations across 10 US states and DC.
Tracked stores by state
- Texas 3
- California 2
- New York 2
- Alabama 1
- Connecticut 1
- District of Columbia 1
- Iowa 1
- Louisiana 1
- Missouri 1
- Nebraska 1
- Wisconsin 1
Customer overlap
Who shops at The Hill
Tracked chains The Hill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
V
Vista del Campo Norte
100
G
Golden Pagoda
64
M
Midnight Mug
53
V
Vital Vittles
47
C
Cielito Lindo Mexican Restaurant Bar & Grill
45
C
Cedar Falls
42
B
Bellville Meat Market
42
W
Wisemiller's Grocery & Deli
35
L
Lindemann Store
24
C
Cha For Tea
14
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