Growth
Taste of China against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taste of China's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
59 tracked Taste of China locations across 21 US states.
Tracked stores by state
- North Carolina 15
- New York 5
- Virginia 5
- Iowa 4
- Texas 4
- Florida 3
- Indiana 3
- Delaware 2
- Georgia 2
- Kentucky 2
- Ohio 2
- Pennsylvania 2
- Tennessee 2
- Alabama 1
- Arizona 1
- Louisiana 1
- Maryland 1
- New Jersey 1
- Rhode Island 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at Taste of China
Tracked chains Taste of China customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Adams Rural Electric
100
M
Mizers Foods
93
Mizers Foods
93
M
MCX
89
MCX
89
M
Moody AFB Fitness Center
85
B
Baldree Tire Pros of Havelock
64
M
Moody AFB Commissary
61
Moody AFB Commissary
61
C
Corporate Office
57
H
Havelock Animal Hospital
57
E
Eden Fresh Market
54
I
Iron Tide CrossFit
44
More trends