Growth
Hansen's IGA against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hansen's IGA's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kroger
|
- |
| 2 |
P
Publix
|
-1.7% |
| 3 |
M
Meijer
|
-1.2% |
| 4 |
F
Food Lion
|
-3.7% |
| 5 |
S
Safeway
|
-4.9% |
| 6 |
H
H-E-B
|
+9.2% |
| 7 |
H
Harris Teeter
|
-4.3% |
| 8 |
G
Giant Eagle
|
-5.8% |
| 9 |
A
Albertsons
|
-4.0% |
| 10 |
F
Fred Meyer
|
-6.9% |
| 200 | H Hansen's IGA | +1.5% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Hansen's IGA locations across 1 US state.
Tracked stores by state
- Wisconsin 13
Customer overlap
Who shops at Hansen's IGA
Tracked chains Hansen's IGA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Chequamegon Food Co-op
100
M
Martin's Hardware & Pet
93
A
Animal Clinic of Elkhorn
90
J
Jackson's Do It Best Hardware
79
A
Americas Liquor
78
E
Elkhorn Automotive & Tire
72
E
Elkhorn Wine and Spirits
68
S
Superior Tan
68
More trends