Growth
Stella's Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Stella's Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 51 |
S
Stella's Ice Cream
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Stella's Ice Cream locations across 4 US states.
Customer overlap
Who shops at Stella's Ice Cream
Tracked chains Stella's Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Boise Co-op
87
Z
Zamzows
60
Zamzows
60
R
Reel Theatre
51
Reel Theatre
51
A
Ada County Idaho Assessor
50
Ada County Idaho Assessor
50
T
The Griddle
45
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