Growth
Penny's Diner against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Penny's Diner's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
| 125 | P Penny's Diner | -4.0% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Penny's Diner locations across 15 US states.
Tracked stores by state
- Kansas 3
- Nebraska 3
- Wyoming 3
- California 2
- New Mexico 2
- Texas 2
- Arizona 1
- Colorado 1
- Connecticut 1
- Iowa 1
- Maryland 1
- Missouri 1
- Montana 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at Penny's Diner
Tracked chains Penny's Diner customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Club 86
100
T
Todd's Market
96
B
Brody's Taco
82
C
Cappy's Restaurant & Bar
73
H
Hitching Post Restaurant & Saloon
64
M
MCAS Yuma Commissary
63
MCAS Yuma Commissary
63
C
Cactus Jacks BBQ & Chophouse
63
S
SAN JUAN
60
N
Nothing To Wine About
59
S
Sprague's Sports
56
More trends