Growth
New Beginnings against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New Beginnings's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
0.0% |
| 2 |
V
Value Village
|
+1.2% |
| 3 |
O
Once Upon A Child
|
-1.0% |
| 4 | C Cash America Pawn | +8.0% |
| 5 |
E
EZPAWN
|
+1.4% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-6.2% |
| 7 |
H
Habitat for Humanity ReStore
|
-10.2% |
| 8 |
T
The Salvation Army
|
-5.5% |
| 9 | K Kid to Kid | +2.9% |
| 10 | F First Cash Pawn | +17.5% |
| 53 | N New Beginnings | -7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked New Beginnings locations across 17 US states.
Customer overlap
Who shops at New Beginnings
Tracked chains New Beginnings customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
New Beginnings Restaurant
100
C
Campau Corner
67
N
Nighthawk Food & Spirits
53
U
Uccello's Ristorante
50
Uccello's Ristorante
50
R
Russ' Restaurant
49
Russ' Restaurant
49
V
Vitale's of Comstock Park
47
7
76 Diner
44
More trends