Growth
Morelia Gourmet Paletas against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Morelia Gourmet Paletas's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Morelia Gourmet Paletas locations across 7 US states.
Tracked stores by state
- Florida 6
- North Carolina 3
- South Carolina 2
- Texas 2
- New Jersey 1
- New York 1
- Virginia 1
Customer overlap
Who shops at Morelia Gourmet Paletas
Tracked chains Morelia Gourmet Paletas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Spice Asian Kitchen
100
M
Milam's Market
86
Milam's Market
86
E
eeZ Fusion and Sushi
84
eeZ Fusion and Sushi
84
K
Kudzu Bakery & Market
77
M
Morganelli's Party Store
56
W
Waterbean Coffee
46
L
La Unica Mexican Restaurant
43
M
Mary Washington Healthcare
42
Mary Washington Healthcare
42
More trends