Growth
Morelia Gourmet Paletas against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Morelia Gourmet Paletas's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Morelia Gourmet Paletas locations across 5 US states.
Tracked stores by state
- Florida 3
- North Carolina 3
- South Carolina 2
- Texas 1
- Virginia 1
Customer overlap
Who shops at Morelia Gourmet Paletas
Tracked chains Morelia Gourmet Paletas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Milam's Market
100
Milam's Market
100
S
Spice Asian Kitchen
97
E
eeZ Fusion and Sushi
97
eeZ Fusion and Sushi
97
S
Solis Birkdale
79
K
Kudzu Bakery & Market
73
L
La Unica Mexican Restaurant
51
W
Waterbean Coffee
47
M
Mary Washington Healthcare
42
Mary Washington Healthcare
42
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