Growth
Mitchell's Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mitchell's Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 126 | M Mitchell's Ice Cream | -77.8% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Mitchell's Ice Cream locations across 2 US states.
Tracked stores by state
- Ohio 9
- California 1
Customer overlap
Who shops at Mitchell's Ice Cream
Tracked chains Mitchell's Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mojo's Coffee and More
30
R
Rising Star Coffee Roasters
30
Rising Star Coffee Roasters
30
C
Cilantro Taqueria
30
Cilantro Taqueria
30
L
Lucky's Cafe
29
L
Lake Road Market
28
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