Growth
Mitchell's Ice Cream against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mitchell's Ice Cream's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 88 | M Mitchell's Ice Cream | -63.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Mitchell's Ice Cream locations across 2 US states.
Tracked stores by state
- Ohio 9
- California 1
Customer overlap
Who shops at Mitchell's Ice Cream
Tracked chains Mitchell's Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cilantro Taqueria
57
Cilantro Taqueria
57
L
Lucky's Cafe
56
R
Rising Star Coffee Roasters
55
Rising Star Coffee Roasters
55
M
Mojo's Coffee and More
52
R
Rocky River BP
49
L
Luna Bakery Cafe
46
Luna Bakery Cafe
46
C
Charles Scott Salons & Spas
41
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