Growth
Mission BBQ against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mission BBQ's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
| 28 |
M
Mission BBQ
|
-1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
142 tracked Mission BBQ locations across 23 US states.
Tracked stores by state
- Florida 26
- Maryland 21
- Virginia 20
- Pennsylvania 15
- Ohio 9
- Illinois 6
- Indiana 5
- Wisconsin 5
- Michigan 4
- North Carolina 4
- New Jersey 4
- Tennessee 4
- Delaware 3
- Arizona 2
- Connecticut 2
- Kentucky 2
- New York 2
- Oklahoma 2
- South Carolina 2
- Colorado 1
- Iowa 1
- Nevada 1
- Utah 1
Customer overlap
Who shops at Mission BBQ
Tracked chains Mission BBQ customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Patuxent River Naval Air Base
56
G
Gas Station - Martin's
45
More trends