Growth
Mission BBQ against its category
The biggest tracked US barbecue chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mission BBQ's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mission BBQ
|
+1.7% |
| 2 |
S
Sonny's BBQ
|
-6.6% |
| 3 |
R
Rudy's Country Store and Bar-B-Q
|
+11.0% |
| 4 |
C
City Barbeque
|
+17.8% |
| 5 |
B
Bill Miller Bar-B-Q
|
+0.2% |
| 6 |
F
Famous Dave's
|
-7.1% |
| 7 |
D
Dickey's Barbecue Pit
|
-12.3% |
| 8 |
S
Smokey Bones
|
-57.5% |
| 9 |
M
Moe's Original BBQ
|
+3.0% |
| 10 |
P
Pappas Bar-B-Q
|
+3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
145 tracked Mission BBQ locations across 24 US states.
Tracked stores by state
- Florida 27
- Maryland 21
- Virginia 20
- Pennsylvania 15
- Ohio 9
- Illinois 6
- Indiana 5
- Wisconsin 5
- Delaware 4
- Michigan 4
- North Carolina 4
- New Jersey 4
- Tennessee 4
- Arizona 2
- Connecticut 2
- Kentucky 2
- New York 2
- Oklahoma 2
- South Carolina 2
- Colorado 1
- Iowa 1
- Nebraska 1
- Nevada 1
- Utah 1
Customer overlap
Who shops at Mission BBQ
Tracked chains Mission BBQ customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
NAS Patuxent River Commissary
54
P
Patuxent River Naval Air Base
53
Q
Quantico MCB Commissary
45
Quantico MCB Commissary
45
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