Growth
Smokey Bones against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smokey Bones's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
| 93 |
S
Smokey Bones
|
-16.4% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked Smokey Bones locations across 16 US states.
Tracked stores by state
- Florida 12
- Pennsylvania 8
- Ohio 7
- Indiana 6
- Virginia 5
- New York 4
- Georgia 3
- Kentucky 3
- Michigan 3
- North Carolina 3
- Tennessee 3
- Illinois 2
- Maryland 1
- Missouri 1
- Rhode Island 1
- South Carolina 1
Customer overlap
Who shops at Smokey Bones
Tracked chains Smokey Bones customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Little Creek Commissary
80
A
Affordable Office Furniture
77
D
Dollar Tree Corporate Office
76
Dollar Tree Corporate Office
76
L
Liverpool Ny
66
C
Cinema Cafe
64
Cinema Cafe
64
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