Growth
Millie's against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Millie's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 57 |
M
Millie's
|
-11.6% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Millie's locations across 5 US states and DC.
Tracked stores by state
- Pennsylvania 6
- Florida 3
- District of Columbia 1
- Iowa 1
- Michigan 1
- Texas 1
Customer overlap
Who shops at Millie's
Tracked chains Millie's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Giant Eagle Market District
95
Giant Eagle Market District
95
E
East End Food Co-op
77
W
Wagshal’s
63
Wagshal’s
63
M
Mad Mex
61
Mad Mex
61
M
MacArthur Beverages
53
N
Noodlehead
48
Noodlehead
48
C
Commonplace Coffee
46
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