Growth
Millie's against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Millie's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 70 |
M
Millie's
|
-12.1% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Millie's locations across 3 US states and DC.
Tracked stores by state
- Pennsylvania 6
- Florida 3
- District of Columbia 1
- Texas 1
Customer overlap
Who shops at Millie's
Tracked chains Millie's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Giant Eagle Market District
100
Giant Eagle Market District
100
E
East End Food Co-op
68
W
Wagshal’s
57
Wagshal’s
57
M
Mad Mex
57
Mad Mex
57
H
Harvie
46
Harvie
46
M
MacArthur Beverages
46
C
Commonplace Coffee
44
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