Growth
Aritaum against its category
The biggest tracked US makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Aritaum's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
SEPHORA
|
+0.3% |
| 2 |
M
MAC Cosmetics
|
-10.0% |
| 3 | T The Cosmetics Company Store | -10.8% |
| 4 |
M
Merle Norman Cosmetic Studio
|
+5.0% |
| 5 |
N
Nail Tek
|
-0.0% |
| 6 | L Lebanon-Monticello Merle Norman Cosmetics and Facial Spa | +16.1% |
| 7 |
C
Cos Bar
|
-5.4% |
| 8 |
M
Merle Norman
|
-41.0% |
| 9 |
A
Avon
|
- |
| 10 | M Merle Norman Cosmetics | -13.8% |
| 11 | A Aritaum | - |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Aritaum locations across 7 US states.
Tracked stores by state
- Texas 3
- Virginia 2
- California 1
- Georgia 1
- New Jersey 1
- Nevada 1
- Pennsylvania 1
Customer overlap
Who shops at Aritaum
Tracked chains Aritaum customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Z
Zion Market
31
Zion Market
31
J
Jusgo Supermarket
28
Jusgo Supermarket
28
More trends