Growth
Las Margaritas against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Las Margaritas's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 45 | L Las Margaritas | +3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
47 tracked Las Margaritas locations across 24 US states.
Tracked stores by state
- Tennessee 8
- Missouri 5
- New York 4
- Ohio 3
- Washington 3
- Arkansas 2
- California 2
- Minnesota 2
- North Carolina 2
- Oregon 2
- Alaska 1
- Arizona 1
- Florida 1
- Georgia 1
- Iowa 1
- Illinois 1
- Kentucky 1
- Nebraska 1
- Pennsylvania 1
- South Carolina 1
- Texas 1
- Virginia 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at Las Margaritas
Tracked chains Las Margaritas customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fastimes
100
N
Naifeh's Food Market
99
F
Fastimes Community Market
86
M
Munford Animal Hospital LLC
58
B
Big Tom's Backyard Grill & Bar
49
H
Harpo's Bar & Grill
46
N
Northwest Grille
43
M
My House Nightclub & Sports Bar
42
S
Southwest Tennessee Community College
41
M
Memphis Nsa Commissary
40
Memphis Nsa Commissary
40
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