Growth
La Real Michoacana against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Real Michoacana's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 151 | L La Real Michoacana | +1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked La Real Michoacana locations across 7 US states.
Tracked stores by state
- Texas 10
- California 6
- Alabama 1
- Florida 1
- Kentucky 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at La Real Michoacana
Tracked chains La Real Michoacana customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Carniceria La Vaquita
100
V
Vera's King O Meats
51
T
Taqueria El Compallito
50
L
La Paisana Meat Market
42
M
Maya Supermarket
34
F
Frankies Drive Thru
32
W
Westgate Meat Market
30
Y
Ybarras Cake Shop
30
L
Los Naranjos stand llc.
29
E
El Ronco Servi-Car
28
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