Growth
Krispy Krunchy Chicken against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Krispy Krunchy Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.6% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
Z
Zaxby's
|
+4.7% |
| 4 |
W
Wingstop
|
-5.1% |
| 5 |
B
Bojangles'
|
-0.9% |
| 6 | R Roosters | +0.1% |
| 7 |
C
Church's Chicken
|
+6.9% |
| 8 |
S
Slim Chickens
|
-3.3% |
| 9 |
P
Pollo Tropical
|
-1.3% |
| 10 |
A
America's Best Wings
|
+11.0% |
| 45 |
K
Krispy Krunchy Chicken
|
-4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Krispy Krunchy Chicken locations across 16 US states.
Tracked stores by state
- Michigan 13
- California 5
- Illinois 3
- Texas 3
- Ohio 2
- Oregon 2
- Washington 2
- Delaware 1
- Florida 1
- Indiana 1
- Maryland 1
- Mississippi 1
- New Jersey 1
- Pennsylvania 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at Krispy Krunchy Chicken
Tracked chains Krispy Krunchy Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Smith's Fuel Stop
100
Smith's Fuel Stop
100
G
Glory Supermarket
47
C
CrossFit Fission
45
C
City of Detroit
38
City of Detroit
38
M
MCCC Art Gallery
37
T
Tower Market
36
B
Blvd Suites Corporate Housing
29
C
Carnicería La Selecta
29
D
DTE Energy
27
DTE Energy
27
W
Wayne County Treasurer's Office
27
More trends