Growth
Hershey's Ice Cream against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hershey's Ice Cream's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Hershey's Ice Cream locations across 9 US states and DC.
Tracked stores by state
- Florida 9
- Maryland 4
- District of Columbia 2
- Ohio 2
- Virginia 2
- Michigan 1
- North Carolina 1
- New Jersey 1
- New York 1
- Rhode Island 1
Customer overlap
Who shops at Hershey's Ice Cream
Tracked chains Hershey's Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Ormond Ace
100
Ormond Ace
100
N
North South Liquor
51
H
Hull's Seafood Market
49
M
Margarita Island
26
P
Plaza Tapatia
25
F
Foodway
18
P
Perrine's Produce
17
More trends