Growth
Yoke's Fresh Market against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yoke's Fresh Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kroger
|
- |
| 2 |
P
Publix
|
-1.7% |
| 3 |
M
Meijer
|
-1.2% |
| 4 |
F
Food Lion
|
-3.7% |
| 5 |
S
Safeway
|
-4.9% |
| 6 |
H
H-E-B
|
+9.2% |
| 7 |
H
Harris Teeter
|
-4.3% |
| 8 |
G
Giant Eagle
|
-5.8% |
| 9 |
A
Albertsons
|
-4.0% |
| 10 |
F
Fred Meyer
|
-6.9% |
| 114 |
Y
Yoke's Fresh Market
|
-1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Yoke's Fresh Market locations across 3 US states.
Tracked stores by state
- Washington 12
- Idaho 3
- Montana 2
Customer overlap
Who shops at Yoke's Fresh Market
Tracked chains Yoke's Fresh Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fairchild AFB
100
F
Fairchild Commissary
82
A
Amerimart
69
G
Good Food Store
64
Good Food Store
64
B
Benton PUD
54
Benton PUD
54
S
Seright's Ace Hardware
46
Seright's Ace Hardware
46
S
SpoKo Fuel
46
S
Smoke City For Less
44
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