Growth
Yoke's Fresh Market against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Yoke's Fresh Market's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Publix
|
-7.6% |
| 2 |
K
Kroger
|
-2.6% |
| 3 |
A
ALDI
|
+1.9% |
| 4 |
M
Meijer
|
+0.8% |
| 5 |
F
Food Lion
|
+5.1% |
| 6 |
S
Safeway
|
+0.4% |
| 7 |
T
Trader Joe's
|
+7.5% |
| 8 |
G
Giant Eagle
|
+2.0% |
| 9 |
W
WinCo
|
-0.5% |
| 10 |
W
Wegmans
|
-0.4% |
| 164 |
Y
Yoke's Fresh Market
|
+7.7% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Yoke's Fresh Market locations across 3 US states.
Tracked stores by state
- Washington 12
- Idaho 3
- Montana 2
Customer overlap
Who shops at Yoke's Fresh Market
Tracked chains Yoke's Fresh Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fairchild AFB Homes
100
F
Fairchild Commissary
85
G
Good Food Store
62
Good Food Store
62
O
ONE North
61
A
Amerimart
61
Amerimart
61
F
Fairchild Barber Shop
52
B
BiMart Arena - Cheney Rodeo
48
K
Kennewick Red Apple Market
43
Z
Ziggy’s Home Improvement
42
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