Growth
Harley-Davidson against its category
The biggest tracked US motorcycle dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Harley-Davidson's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cycle Gear
|
+4.4% |
| 2 |
H
Harley-Davidson
|
0.0% |
| 3 | R RideNow Powersports | -49.8% |
| 4 | Y Young Powersports | +16.9% |
| 5 | M Mountain Motorsports | +5.6% |
| 6 | K Karl Malone Powersports | -16.5% |
| 7 |
C
Carl's Cycle Sales
|
-0.7% |
| 8 | M Moto United | +1.7% |
| 9 | C Coleman PowerSports | -22.7% |
| 10 |
A
Adamec Harley Davidson
|
+1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
184 tracked Harley-Davidson locations across 45 US states.
Tracked stores by state
- California 16
- Florida 12
- Ohio 10
- Texas 10
- Indiana 9
- Georgia 8
- New York 8
- North Carolina 7
- Pennsylvania 7
- Kentucky 6
- Michigan 6
- Washington 6
- Iowa 5
- Illinois 5
- Nevada 5
- Tennessee 5
- Wisconsin 5
- Alabama 4
- Maryland 4
- Minnesota 4
- Missouri 4
- Arizona 3
- Colorado 3
- Louisiana 3
- Oklahoma 3
- Utah 3
- Connecticut 2
- Kansas 2
- South Dakota 2
- Virginia 2
- Alaska 1
- Arkansas 1
- Idaho 1
- Massachusetts 1
- Maine 1
- Mississippi 1
- Montana 1
- North Dakota 1
- New Hampshire 1
- New Jersey 1
- New Mexico 1
- Oregon 1
- South Carolina 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at Harley-Davidson
Tracked chains Harley-Davidson customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
J&P Cycles
100
J&P Cycles
100
A
Adamec Harley Davidson
76
Adamec Harley Davidson
76
S
Somerset
18
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