Growth
Happy Garden against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Garden's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
| 89 | H Happy Garden | -1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Happy Garden locations across 21 US states.
Tracked stores by state
- New York 5
- California 4
- Pennsylvania 4
- West Virginia 3
- Ohio 2
- Virginia 2
- Connecticut 1
- Florida 1
- Georgia 1
- Indiana 1
- Massachusetts 1
- Maryland 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- New Jersey 1
- New Mexico 1
- Nevada 1
- Oregon 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Happy Garden
Tracked chains Happy Garden customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gwynn Tire Service
100
S
Say-Boy Restaurant
95
B
Butterfly Liquors Inc.
69
N
Noble's Tire Service & Repair
64
K
Kumo Japan
64
C
Colasessano's Pizza
61
R
Rick’s Steakhouse
61
M
Muriale's Italian Kitchen
60
M
Mikey C's Cuisine
56
W
White Hall Spirits
55
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