Growth
Good Morning Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Good Morning Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Good Morning Donuts locations across 2 US states.
Customer overlap
Who shops at Good Morning Donuts
Tracked chains Good Morning Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Hickory Tree Grill
100
T
The Brickhouse Grill
77
P
Plaza Cinema IV
69
T
Tacote
63
E
Eighter Liquor
62
S
Star One
60
T
Trinity Street
57
S
Sweet B Donuts
50
V
Villa Grande Ranch
47
B
Brandi's Country Kitchen
39
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