Growth
El Palenque against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Palenque's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 166 | E El Palenque | +2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked El Palenque locations across 13 US states.
Tracked stores by state
- Arkansas 5
- Ohio 4
- Texas 4
- Indiana 2
- California 1
- Hawaii 1
- Mississippi 1
- North Carolina 1
- New Mexico 1
- New York 1
- Oregon 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at El Palenque
Tracked chains El Palenque customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
SweetBerry Fresh Market
100
F
Frank and Tony's Place
82
S
Shoregate Beverage & Liquor
81
P
Petie's Family Restaurant
80
T
Trader Jack's Riverside Grille
75
P
Porch Bar & Grill
68
N
Nora's Public House
65
T
The Wild Goose
65
1
1899 Pub
62
B
Beal's Pickles & Pints
60
More trends