Growth
El Kiosko against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Kiosko's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 59 | E El Kiosko | - |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked El Kiosko locations across 6 US states.
Tracked stores by state
- Texas 11
- Florida 2
- Washington 2
- Arizona 1
- California 1
- South Carolina 1
Customer overlap
Who shops at El Kiosko
Tracked chains El Kiosko customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Samcor Fuel & Tobacco
100
N
NAS Whidbey Island Commissary
80
NAS Whidbey Island Commissary
80
J
Jumbo Burrito
49
C
Cafe De Lisio
48
D
DH Buffet
42
C
Coupeville Country Store
39
P
Penn Cove Veterinary Clinic
38
More trends