Growth
NAYA against its category
The biggest tracked US Mediterranean & Middle Eastern chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks NAYA's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CAVA
|
+13.8% |
| 2 |
T
Taziki's Mediterranean Cafe
|
+11.7% |
| 3 |
L
Luna Grill
|
+0.9% |
| 4 |
A
Aladdin's Eatery
|
-9.9% |
| 5 |
T
The Great Greek Mediterranean Grill
|
- |
| 6 |
M
mezeh
|
-8.6% |
| 7 |
M
Moby Dick House of Kabob
|
-6.9% |
| 8 |
N
Nick The Greek
|
+19.6% |
| 9 |
P
Pita Way
|
+12.6% |
| 10 |
P
Pita Jungle
|
-11.9% |
| 35 |
N
NAYA
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked NAYA locations across 8 US states.
Tracked stores by state
- New York 25
- Massachusetts 3
- New Jersey 2
- California 1
- Connecticut 1
- Illinois 1
- Oregon 1
- Pennsylvania 1
Customer overlap
Who shops at NAYA
Tracked chains NAYA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MTA
100
MTA
100
D
Duke Eatery
44
Duke Eatery
44
S
Springbone
35
Springbone
35
M
Morton Williams
35
Morton Williams
35
F
Fairway Market
33
Fairway Market
33
M
Mangia
30
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