Growth
Coca-Cola against its category
The biggest tracked US drinks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Coca-Cola's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Coca-Cola | -2.9% |
| 2 |
C
|
+10.1% |
| 3 |
P
|
-23.2% |
| 4 |
P
|
- |
| 5 | T The Pop Shoppe | +17.7% |
| 6 |
C
|
-46.2% |
| 7 | S Swire Coca-Cola | +10.1% |
| 8 | M Minges Bottling Group | - |
| 9 |
P
|
- |
| 10 |
P
|
-24.5% |
Share of tracked category spend, indexed
Store footprint
Store map
71 tracked Coca-Cola locations across 28 US states and DC.
Tracked stores by state
- Florida 10
- California 6
- Virginia 5
- Georgia 4
- Indiana 4
- North Carolina 4
- Ohio 4
- Tennessee 4
- Pennsylvania 3
- Arizona 2
- Colorado 2
- Iowa 2
- Illinois 2
- Oregon 2
- Texas 2
- Washington 2
- Alabama 1
- District of Columbia 1
- Idaho 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Michigan 1
- Missouri 1
- Mississippi 1
- Nebraska 1
- New Mexico 1
- South Carolina 1
Customer overlap
Who shops at Coca-Cola
Tracked chains Coca-Cola customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends