Growth
Pepsi against its category
The biggest tracked US drinks by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pepsi's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Coca-Cola | -2.9% |
| 2 |
C
Coca-Cola Bottling Co.
|
+10.1% |
| 3 |
P
Pepsi Bottling Group
|
-23.2% |
| 4 |
P
Pepsi Bottling Ventures
|
- |
| 5 | T The Pop Shoppe | +17.7% |
| 6 |
C
Coca Cola
|
-46.2% |
| 7 | S Swire Coca-Cola | +10.1% |
| 8 | M Minges Bottling Group | - |
| 9 |
P
Primo Water
|
- |
| 10 |
P
Pepsi
|
-24.5% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Pepsi locations across 15 US states and DC.
Tracked stores by state
- Ohio 9
- Virginia 4
- Florida 3
- South Carolina 3
- Illinois 2
- Oregon 2
- Washington 2
- District of Columbia 1
- Georgia 1
- Kansas 1
- Kentucky 1
- Maryland 1
- Minnesota 1
- North Carolina 1
- New York 1
- West Virginia 1
Customer overlap
Who shops at Pepsi
Tracked chains Pepsi customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Global Market 2
100
C
Coward Truck Stop
90
C
Callahan Hardware
38
Z
Z-Tec
34
S
Smokers Town
29
S
Sixth Sense Brewing and Taproom
26
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