Growth
Children's Orchard against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Children's Orchard's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
0.0% |
| 2 |
V
Value Village
|
+1.2% |
| 3 |
O
Once Upon A Child
|
-1.0% |
| 4 | C Cash America Pawn | +8.0% |
| 5 |
E
EZPAWN
|
+1.4% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-6.2% |
| 7 |
H
Habitat for Humanity ReStore
|
-10.2% |
| 8 |
T
The Salvation Army
|
-5.5% |
| 9 | K Kid to Kid | +2.9% |
| 10 | F First Cash Pawn | +17.5% |
| 130 | C Children's Orchard | -1.7% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Children's Orchard locations across 8 US states.
Tracked stores by state
- California 4
- Massachusetts 4
- Michigan 2
- Arkansas 1
- New Hampshire 1
- Nevada 1
- Tennessee 1
- Wisconsin 1
Customer overlap
Who shops at Children's Orchard
Tracked chains Children's Orchard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mills Gymnastics
100
E
En Vogue
60
R
Rev'd Up Fun
51
Rev'd Up Fun
51
M
Mr. Zip Store 547 - Conoco
49
B
Big Tom's Backyard Grill & Bar
44
L
Lola Beans Coffee
43
D
Discovery Outlet
43
C
Cleveland Country Mart
42
L
Los Poblanos
40
T
Tres Hermanos Mexican Restaurant
39
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