Growth
bb.q Chicken against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks bb.q Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
| 159 |
B
bb.q Chicken
|
+3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
85 tracked bb.q Chicken locations across 25 US states.
Tracked stores by state
- Texas 13
- California 12
- Virginia 8
- New Jersey 7
- Illinois 6
- Florida 4
- Pennsylvania 4
- Georgia 3
- Massachusetts 3
- Ohio 3
- Colorado 2
- Hawaii 2
- Maryland 2
- Michigan 2
- North Carolina 2
- New York 2
- Washington 2
- Alabama 1
- Arkansas 1
- Arizona 1
- Delaware 1
- Indiana 1
- Nebraska 1
- Nevada 1
- Utah 1
Customer overlap
Who shops at bb.q Chicken
Tracked chains bb.q Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sand
31
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