Growth
Bonchon Chicken against its category
The biggest tracked US Japanese & Korean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bonchon Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
KPOT Korean BBQ & Hot Pot
|
+13.2% |
| 2 |
B
Benihana
|
-1.7% |
| 3 |
S
Sarku Japan
|
-7.5% |
| 4 |
K
Kura Revolving Sushi Bar
|
- |
| 5 |
K
Kobe Japanese Steakhouse
|
-3.1% |
| 6 |
B
Bonchon Chicken
|
-5.7% |
| 7 | S Sakura | +15.8% |
| 8 |
T
Teriyaki Madness
|
+14.8% |
| 9 | Y Yummy Bowl | -0.6% |
| 10 |
G
Gyu-Kaku Japanese BBQ
|
-9.9% |
Share of tracked category spend, indexed
Store footprint
Store map
130 tracked Bonchon Chicken locations across 25 US states and DC.
Tracked stores by state
- California 20
- Virginia 17
- Maryland 11
- New Jersey 8
- New York 8
- Illinois 7
- Texas 7
- Massachusetts 6
- Colorado 5
- Florida 5
- Minnesota 4
- North Carolina 4
- Pennsylvania 4
- Connecticut 3
- Tennessee 3
- Utah 3
- Arkansas 2
- Arizona 2
- Georgia 2
- Michigan 2
- Ohio 2
- Alabama 1
- District of Columbia 1
- Delaware 1
- New Hampshire 1
- Oregon 1
Customer overlap
Who shops at Bonchon Chicken
Tracked chains Bonchon Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends