Growth
American Red Cross against its category
The biggest tracked US social or community services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks American Red Cross's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Circles of Love | -23.9% |
| 2 |
A
American Legion
|
+3.6% |
| 3 |
H
Habitat for Humanity
|
+5.7% |
| 4 | T Twin Bridges Rotary Club | - |
| 5 | B Bethel Park Senior Living | -5.3% |
| 6 |
A
American Red Cross
|
+3.0% |
| 7 | N New River YMCA | - |
| 8 | C Charles Town Now | - |
| 9 | N Naval Academy Club | -1.3% |
| 10 |
F
Fraternal Order of Eagles
|
-30.0% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked American Red Cross locations across 10 US states.
Customer overlap
Who shops at American Red Cross
Tracked chains American Red Cross customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kahala Mkt
100
A
Aina Haina Family Dental
83
S
Supermercado Tampico
69
T
The Carry Cross
63
A
American Rental
62
American Rental
62
D
Decal Shop
43
P
Pell City FFA
43
B
Baldwin EMC
43
Baldwin EMC
43
C
Carnicerias Jimenez
42
N
Noble Crossfit
42
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