Growth
American Red Cross against its category
The biggest tracked US charities & nonprofits by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks American Red Cross's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Habitat for Humanity
|
+1.0% |
| 2 |
S
Salvation Army
|
-3.4% |
| 3 |
V
VFW
|
+5.0% |
| 4 |
B
Boys & Girls Clubs of America
|
+7.4% |
| 5 | T Turning Point | -5.9% |
| 6 |
V
Volunteers of America
|
-20.7% |
| 7 |
C
Catholic Charities
|
-15.9% |
| 8 | G Guilderland Food Pantry | - |
| 9 | T The Lovelady Center | - |
| 10 |
V
Veterans of Foreign Wars
|
-7.6% |
| 15 |
A
American Red Cross
|
-18.8% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked American Red Cross locations across 19 US states.
Tracked stores by state
- California 9
- Florida 3
- Alabama 2
- Pennsylvania 2
- Arkansas 1
- Arizona 1
- Connecticut 1
- Georgia 1
- Iowa 1
- Idaho 1
- Indiana 1
- Kentucky 1
- Massachusetts 1
- Maryland 1
- Maine 1
- New York 1
- Ohio 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at American Red Cross
Tracked chains American Red Cross customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bayside Market
100
R
Rosa Maria's
3
P
Parkway Express
2
More trends