Growth
Adalberto's Mexican Food against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Adalberto's Mexican Food's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 53 | A Adalberto's Mexican Food | -4.0% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Adalberto's Mexican Food locations across 2 US states.
Tracked stores by state
- California 10
- Arizona 2
Customer overlap
Who shops at Adalberto's Mexican Food
Tracked chains Adalberto's Mexican Food customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Marina Marketplace
100
T
Thunder Valley Casino Resort
88
S
Star Gas & Liquor
75
T
Thunder Valley
69
M
McClellan Commissary
60
McClellan Commissary
60
E
Excel
58
T
Thunder Valley Casino USA
55
R
Red Hawk Casino
54
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