Trends · data through September 2026

B2B Suppliers in Wisconsin

Iceflower tracks 76 stores from 67 B2B supplier chains in Wisconsin.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
67
Tracked stores
76
Consumer panel
130M+

Growth ranking

Fastest-growing tracked B2B supplier chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Mid-State Equipment and Insight FS sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Mid-State Equipment ▲1 +8.4%
2 I Insight FS logo Insight FS ▼1 -40.0%
  • Superior Equipment and Supply
  • Taylored Treats
  • Mid-State Equipment
  • Insight FS
  • Johnson LHG
  • Rusk County Farm Supply
  • Cole Oil & Propane
  • Other tracked chains

Store footprint

Store map

76 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Superior Equipment and Supply (1)
  • Taylored Treats (1)
  • Mid-State Equipment (5)
  • Insight FS (6)
  • Johnson LHG (1)
  • Rusk County Farm Supply (1)
  • Cole Oil & Propane (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 I Insight FS logo Insight FS 6
  • 2 M Mid-State Equipment 5
  • 3 T The Artful Gourmet 1
  • 4 M Midwest Iron 1
  • 5 J JavaTwist 1
  • 6 T The Lettering Machine 1
  • 7 B Badger State Propane 1
  • 8 S Sign Studio & Print Shop 1
  • 9 A American Parts Equipment Supply 1
  • 10 G Gibbsville Implement 1
  • 11 T The YES Group 1
  • 12 A Associated Spring 1
  • 13 H Howard Precision Metals 1
  • 14 F Farm & Fleet of Watertown 1
  • 15 S Scott's Vending 1
  • 16 H HY Cite Corporation 1
  • 17 R Reds Novelty Ltd. 1
  • 18 L Laura's Gourmet Popcorn 1
  • 19 D D.W. Davies & Co., Inc. 1
  • 20 S Skylark Automatic Vending 1
  • 21 P Pepsi Beverages Co logo Pepsi Beverages Co 1
  • 22 A Automatic Vendors 1
  • 23 A Auer Steel & Heating Supply 1
  • 24 A Absolute Supply, LLC 1
  • 25 C Creative Handzt 1
  • 26 W Wisconsin Hardwoods LLC 1
  • 27 R Ruby's Chef Shop 1
  • 28 W Wisconsin Metal Tech 1
  • 29 M Mid-Wisconsin Beverage 1
  • 30 W Watertown Gold 1
  • 31 C Crane Production Systems 1
  • 32 L Lake Country Firewood 1
  • 33 O Oxford Music Games & Vending 1
  • 34 W Wally's Vending 1
  • 35 B Baldwin Machine and Fab 1
  • 36 D Draeger Propane 1
  • 37 C Country Glass 1
  • 38 L LifeSafer Ignition Interlock logo LifeSafer Ignition Interlock 1
  • 39 G Guthrie & Frey Water Conditioning 1
  • 40 G Generac logo Generac 1
  • 41 F Fox River Vending Inc 1
  • 42 R Roche-A-Cri Gas Services 1
  • 43 F Farrell Equipment & Supply 1
  • 44 E Egelhoff Lawn Mower Service 1
  • 45 M Milwaukee Tractor and Equipment 1
  • 46 S Sussex Tool & Supply 1
  • 47 C Cole Oil & Propane logo Cole Oil & Propane 1
  • 48 R Rusk County Farm Supply 1
  • 49 J Johnson LHG 1
  • 50 T Taylored Treats 1

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