Trends · data through September 2026

Burger Chains in Waco, TX

Iceflower tracks 68 stores from 25 burger chains in Waco, TX. McDonald's grew fastest over the last year, ahead of Whataburger and Sonic Drive-In.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
25
Tracked stores
68
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. McDonald's and Whataburger sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M McDonald's logo McDonald's - +6.4%
2 W Whataburger logo Whataburger - +1.3%
3 S Sonic Drive-In logo Sonic Drive-In - -3.8%
4 B Burger King logo Burger King - -4.9%
5 W Wendy's logo Wendy's - -11.2%
6 J Jack in the Box logo Jack in the Box - -23.6%
  • McDonald's
  • Whataburger
  • Sonic Drive-In
  • Wendy's
  • In-N-Out Burger
  • Burger King
  • Billy Bob's Burgers
  • Other tracked chains

Store footprint

Store map

68 tracked store locations in Waco, TX. The 7 largest tracked chains are highlighted.

  • McDonald's (12)
  • Whataburger (6)
  • Sonic Drive-In (15)
  • Wendy's (5)
  • In-N-Out Burger (1)
  • Burger King (7)
  • Billy Bob's Burgers (1)
  • Other tracked chains

Top tracked chains by store count

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