Growth
Aqua-Tots Swim School against its category
The biggest tracked US specialty school chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Aqua-Tots Swim School's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | T Tops Cooking School | -7.5% |
| 2 |
F
Fred Astaire Dance Studios
|
-11.3% |
| 3 | A Arthur Murray Dance Studio | -13.1% |
| 4 |
U
University of Vermont
|
-2.3% |
| 5 |
S
School of Rock
|
+15.3% |
| 6 |
P
Paul Mitchell The School
|
-13.1% |
| 7 |
A
Aqua-Tots Swim School
|
- |
| 8 | E Empire Beauty School | +10.8% |
| 9 | T Teachers of Tomorrow | - |
| 10 | N NYU Grossman School of Medicine | - |
Share of tracked category spend, indexed
Store footprint
Store map
48 tracked Aqua-Tots Swim School locations across 17 US states.
Tracked stores by state
- Michigan 12
- Ohio 7
- California 6
- Virginia 4
- North Carolina 3
- Florida 2
- Indiana 2
- Kentucky 2
- Texas 2
- Colorado 1
- Georgia 1
- Idaho 1
- Illinois 1
- Massachusetts 1
- New York 1
- Pennsylvania 1
- Utah 1
Customer overlap
Who shops at Aqua-Tots Swim School
Tracked chains Aqua-Tots Swim School customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends