Growth
Paul Mitchell The School against its category
The biggest tracked US specialty schools chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Paul Mitchell The School's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Lowest Price Traffic School
|
- |
| 2 | T Tops Cooking School | -32.8% |
| 3 | T Triple Step Dance | -36.6% |
| 4 | I Independence | -58.8% |
| 5 | T Tricoci University of Beauty Culture | - |
| 6 | M Maryland Hall | - |
| 7 |
C
Color Me Mine
|
+5.1% |
| 8 |
P
Paul Mitchell The School
|
-23.5% |
| 9 | O OR & SW WA Roofers & Waterproofers Apprenticeship | -11.3% |
| 10 |
F
Fred Astaire Dance Studios
|
+10.3% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Paul Mitchell The School locations across 7 US states.
Tracked stores by state
- Ohio 4
- California 3
- Utah 3
- Idaho 2
- Kentucky 2
- Georgia 1
- North Carolina 1
Customer overlap
Who shops at Paul Mitchell The School
Tracked chains Paul Mitchell The School customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Campos Market
100
P
Pechanga Gas Station
92
J
Jitterz Espresso
80
Jitterz Espresso
80
N
Nampa Bowl
67
More trends