Growth
Paul Mitchell The School against its category
The biggest tracked US specialty school chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Paul Mitchell The School's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | T Tops Cooking School | -7.5% |
| 2 |
F
Fred Astaire Dance Studios
|
-11.3% |
| 3 | A Arthur Murray Dance Studio | -13.1% |
| 4 |
U
University of Vermont
|
-2.3% |
| 5 |
S
School of Rock
|
+15.3% |
| 6 |
P
Paul Mitchell The School
|
-13.1% |
| 7 |
A
Aqua-Tots Swim School
|
- |
| 8 | E Empire Beauty School | +10.8% |
| 9 | T Teachers of Tomorrow | - |
| 10 | N NYU Grossman School of Medicine | - |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Paul Mitchell The School locations across 22 US states.
Customer overlap
Who shops at Paul Mitchell The School
Tracked chains Paul Mitchell The School customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Campos Market
50
P
Pechanga Gas Station
44
More trends