Trends · data through September 2026

Health & Medicare Plans in the United States

Iceflower tracks 385 stores from 34 health & Medicare plans in the United States. Kaiser Permanente grew fastest over the last year, ahead of Premera Blue Cross and Cigna.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains: 34
Tracked stores: 385
Consumer panel: 130M+

Growth ranking

Fastest-growing tracked health & Medicare plans

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Kaiser Permanente and Premera Blue Cross sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	K Kaiser Permanente	-	+17.0%
2	P Premera Blue Cross	▲1	+11.7%
3	C Cigna	-	-14.5%
4	F Florida Health Care Plans	▲1	-23.1%
5	B Blue Cross Blue Shield	-	-33.3%
6	F Florida Blue	▼2	-98.8%

Kaiser Permanente
Blue Cross Blue Shield
Select Health
Medical Mutual of Ohio
Priority Health
CDPHP
Independent Health
Other tracked chains

Store footprint

Store map

385 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

Kaiser Permanente (305)
Blue Cross Blue Shield (9)
Select Health (1)
Medical Mutual of Ohio (1)
Priority Health (3)
CDPHP (1)
Independent Health (1)
Other tracked chains

Top tracked chains by store count

1 K Kaiser Permanente 305
2 F Florida Health Care Plans 14
3 C Cigna 11
4 B Blue Cross Blue Shield 9
5 M Martin's Point Health Care 7
6 F Florida Blue 4
7 P Premera Blue Cross 3
8 P Priority Health 3
9 H Highmark 2
10 B Blue Shield of California 2
11 A Anthem Blue Cross Blue Shield 2
12 B Bronson Upjohn Building 1
13 I Ingham Health Plan 1
14 P Paramount - Ohio 1
15 M MVP Health Care 1
16 A Amerigroup 1
17 C Csa Travel Protection 1
18 F Farm Bureau Health Plans 1
19 G Geisinger Health Plan 1
20 B BlueChoice HealthPlan 1
21 E Excellus BlueCross BlueShield 1
22 H Health Benefits Northwest 1
23 D Delta Dental of Kentucky 1
24 S SummaCare 1
25 D Delta Dental of Illinois 1
26 L LifeWise Health Plan of Washington 1
27 C Carefirst 1
28 P Providence Health Plan 1
29 B BlueCross BlueShield of Tennessee 1
30 B BlueCross BlueShield of SC 1
31 I Independent Health 1
32 C CDPHP 1
33 M Medical Mutual of Ohio 1
34 S Select Health 1

More trends

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