Trends · data through September 2026

Life Insurance & Final Expense in the United States

Iceflower tracks 49 stores from 19 life insurance & final expense chains in the United States.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
49
Consumer panel
130M+

Growth ranking

Fastest-growing tracked life insurance & final expense chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 M MetLife logo MetLife - -64.9%
  • New York Life Insurance
  • MetLife
  • Guardian Life
  • Austin Hamlett
  • Hobby Pinnacle Solutions
  • Deborah Baum
  • Ralph Sklar - Silver Transitions Financial & Insurance Solutions
  • Other tracked chains

Store footprint

Store map

49 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • New York Life Insurance (22)
  • MetLife (10)
  • Guardian Life (1)
  • Austin Hamlett (1)
  • Hobby Pinnacle Solutions (1)
  • Deborah Baum (1)
  • Ralph Sklar - Silver Transitions Financial & Insurance Solutions (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 N New York Life Insurance logo New York Life Insurance 22
  • 2 M MetLife logo MetLife 10
  • 3 G Guardian Life logo Guardian Life 1
  • 4 A Austin Hamlett 1
  • 5 H Hobby Pinnacle Solutions 1
  • 6 D Deborah Baum 1
  • 7 R Ralph Sklar - Silver Transitions Financial & Insurance Solutions 1
  • 8 W Western & Southern Financial Group logo Western & Southern Financial Group 1
  • 9 C Christopher Barrett 1
  • 10 N Navy Mutual logo Navy Mutual 1
  • 11 Q Quility logo Quility 1
  • 12 I Indy Health Agent 1
  • 13 M Michigan Term 1
  • 14 J Joseph Wills 1
  • 15 D Danny Lai, Bankers Life Agent logo Danny Lai, Bankers Life Agent 1
  • 16 A AAFMAA logo AAFMAA 1
  • 17 F Fernando Torres: Primerica 1
  • 18 F Fowler Financial 1
  • 19 P Peak Financial Corporation 1

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