Growth
Pho against its category
The biggest tracked UK restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pho's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Cardamon at the Bridge | - |
| 2 | W Wagamama | -6.4% |
| 3 | T Toby Carvery | -8.0% |
| 4 |
N
Nando's
|
-51.3% |
| 5 | M Miller & Carter | -10.2% |
| 6 | H Harvester | -6.9% |
| 7 | Y YO! Ayr Tesco Kiosk | +2.5% |
| 8 | Z Zizzi | -2.9% |
| 9 | Y YO! Bletchley Tesco Kiosk | -6.9% |
| 10 | Y YO! Sushi | +4.8% |
| 25 |
P
Pho
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Pho locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- London 13
- South East 7
- South West 4
- East Midlands 3
- North West 3
- Yorkshire and The Humber 3
- Scotland 2
- East of England 1
- Wales 1
- West Midlands 1
- Other 1
Customer overlap
Who shops at Pho
Tracked chains Pho customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends