Chain · United Kingdom · data through September 2026

B Banana Tree logo Banana Tree

Iceflower tracks 18 Banana Tree stores across 6 of the UK's 12 regions and nations. It ranks #4 of 270 tracked UK Thai, Vietnamese, Filipino & Hawaiian chains by card spend. Its share of tracked category spend moved -3.7% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
18
Regions
6
Category
Thai, Vietnamese, Filipino & Hawaiian
Category rank
#4

Growth

Banana Tree against its category

The biggest tracked UK Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Banana Tree's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 P Pho logo Pho +1.3%
2 G Giggling Squid logo Giggling Squid -11.5%
3 J Jollibee logo Jollibee -
4 B Banana Tree logo Banana Tree -3.7%
5 T Thaikhun logo Thaikhun -8.1%
6 C Chaophraya logo Chaophraya -7.1%
7 W Wok to Walk logo Wok to Walk -14.5%
8 Z Zaap Thai Street Food logo Zaap Thai Street Food -16.6%
9 B Busaba logo Busaba -54.6%
10 R Rosa's Thai logo Rosa's Thai +5.1%

Share of tracked category spend, indexed

100 106.3 2024 Q4 2026 Q3

Store footprint

Store map

18 tracked Banana Tree locations across 6 of the UK's 12 regions and nations.

Tracked stores by region

  • London 6
  • South East 6
  • East of England 3
  • North West 1
  • South West 1
  • West Midlands 1

Customer overlap

Who shops at Banana Tree

Tracked chains Banana Tree customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

J John Lewis & Partners logo John Lewis & Partners 73
J John Lewis logo John Lewis 48
W Wagamama logo Wagamama 47
T TK Maxx logo TK Maxx 46
I itsu logo itsu 35

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →